Are you looking to get a quick boost for your Search Engine Optimization?
Believe it or not, Instagram just might be the fuel you need to increase traffic and sales for your website and your business. Sound crazy? I assure you, it’s not.
Instagram offers your business the opportunity to reach larger demographics in incredibly unique ways through the dedicated use of media combined with the ability to create stories and have greater character lengths in your posts.
The point is: Instagram is a powerful tool that should be in your SEO arsenal.
Before we get into the tips and tricks, let’s debunk some [real] common misconceptions about Instagram for your business:
- Instagram is just for a younger generation that you can’t target for business.
FALSE – Instagram is one of the fastest growing social media platforms and can (and should) be used for business if approached the right way.
- Instagram isn’t relevant for my business.
FALSE – Instagram is dedicated specifically to sharing media posts, which generate a vast majority of view engagement across all social networks.
- I don’t have any way of getting photos and videos to use for Instagram
FALSE – If you have a camera on your phone, you can get photos and videos. If you have customers that visit your site, you can get photos and videos (more on that later).
Tip #1 – Take as many photos as possible
There is no limit on the number of posts you can make on Instagram. So every opportunity you get to take a photo – DO IT! Taking and sharing your photos is the most vital first step to generating great traffic for your website.
Just like other social media channels, you will only been seen as much as you share. Your posts are not going to stay at the top of a feed forever, so ensure people continue to see your brand often by sharing your photos and videos often.
Just make sure that you link every photo back to your website to boost your SERP ranking.
NOTE: Links don’t work in Instagram, but good content makes customers want to visit you that much more.
Tip #2 – Research and Use Those Hashtags #research
Did you know that you can keyword stuff your Instagram posts without getting penalized for it on search engines?
Even better, those keywords are searchable from within Instagram!
The great thing about Instagram is that you can use up to 30 hashtags per post, though you shouldn’t necessarily always use that many.
4-9 hashtags is a great range to stay in.
Tip #3 – Get photos and videos from your customers
Your customers can be some of the best marketers for your business. By getting your customers to like your business on Instagram and share photos of them enjoying your product or service, your web traffic can grow that much faster.
Here are just a few ways to encourage your customers to take and share their photos and videos:
Run a Contest
If there’s one thing people love, it’s the ability to win prizes. Run a contest for one month and have customers share their photos and videos for a chance to win a simple, yet desirable prize from your company.
If done right, a contest can give your follower count an incredible boost.
“A single giveaway could score [me] a few thousand extra followers.” ~ Neil Patel, Co-Founder at Crazy Egg & Hello Bar
Offer an Incentive for the Posts
You don’t necessarily have to pay for the posts, but you could offer an incentive for posts that showcase your customers’ enjoyment of your product. Offer one small discount per month for every 25 unique posts your customers make (they have to tag you in the post).
Simply Ask for It
As often as people are on social media every day, they are eager to make posts and share what they are doing with the rest of the world. Put up signs in your place of business asking your customers to do what they are already doing naturally – taking pictures and posting them.
Tip #4 – Drive people back to your website
If you are sharing a blog or infographic, be sure to not give the content away for nothing. Instead, tease your audience with a short preview of what they can expect to find when they go to your website to finish the post.
A great content tease is the heart to driving traffic back to your website and maximizing your SEO efforts.
Instagram is booming. Get involved now!
Now is the time to get into Instagram. The demographics are currently perfect because younger generations are deeply invested in it and older generations are discovering the beauty that is Instagram.
By utilizing these tips, you’ll be able to grow your follower count quickly which will inevitably drive even more traffic back to your website